Hey, I'm
Frederik Feldt 👋
I build brands and make them go viral.
I build brands and make them go viral.
Traditional marketing is being disrupted… by people like me:
Traditional marketing is being disrupted… by people like me:
SoMe Followers
Views Generated
Toys Sold
Virality isn’t luck.
It’s architecture.
Virality isn’t luck.
It’s architecture.
Most toy companies treat social media as a channel.
I treat it as distribution infrastructure. Find a format that works and keep repeating it like there is no tomorrow.
Most toy companies treat social media as a channel.
I treat it as distribution infrastructure. Find a format that works and keep repeating it like there is no tomorrow.
Most toy companies treat social media as a channel. I treat it as distribution infrastructure. Find a format that works and keep repeating it like there is no tomorrow.
"Positioning from the get-go"
I design products, packaging, and launches with attention built in from day one.
"Finding a format that works."
That’s why the content travels, not because of tricks, but because it’s engineered to be shared.
Monke Vs. Human!
How many will it take?
Monke Vs. Human!
How many will it take?
We sent Monke to space...
Will he survive!?
We sent Monke to space...
Will he survive!?
Why I sell toys!
The story behind it...
Why I sell toys!
The story behind it...
Fred is an incredibly ambitious and charismatic young man with a great eye and expertise for making things go viral. He WILL build a big company.
Fred is an incredibly ambitious and charismatic young man with a great eye and expertise for making things go viral. He WILL build a big company.
John Coyne
Mentor & Advisor // Prev. CMO, CBO @ Activision, Mattel & Bandai Co.
Mentor & Advisor // Prev. CMO, CBO
@ Moose Toys & Bandai Co.
My Fav Quote
"There's something about you, kid… You are going to do big things."
My Fav Quote
"There's something about you, kid… You are going to do big things."
My Fav Quote
"There's something about you, kid… You are going to do big things."
But who I am?
My name is Fred, entrepreneur by heart, I love building fun sh*t and scaling.
But who I am?
My name is Fred, entrepreneur by heart, I love building fun sh*t and scaling.
Having started my first business aged 10, I always knew that building companies was my life path. How I landed in toys I have no idea, but I absolutely love it. Being only 22, I can't wait to build like crazy!
Having started my first business aged 10, I always knew that building companies was my life path. How I landed in toys I have no idea, but I absolutely love it. Being only 22, I can't wait to build like crazy!
My Fav Quote
"There's something different about you, kid… I think you are going to do big things."
🔎 The Discovery (2021)
I discover the "Monke" toy while scrolling TikTok aged 18. I found it funny and purchased it for my own enjoyment.
📲 First viral video (2021)
I randomly started posting videos of the toy and quickly gained over 1 million followers in the span of 6 months.
💰 Monetizing (2022)
With no prior experience in the toy industry, I launched a webshop and did $20k of revenue in my first month.
😭 Almost shutting down... (2022)
As a now 19 year old I was getting my butt kicked, I didn't know how to source products, design packaging, get certifications... Sales plummeted and views slowed down.
🚚 Launching on Amazon (2022)
I decided to give it one last shot, a hail mary and launch 500 units on Amazon US. To my surprise I completely sold out in just a few days.
🛒 Getting into retail (2023)
Phew... this was a big one. At 20 years old my toys were in 1000 stores worldwide and sold out quickly. I had no experience or mentors/advisors at all, and still pulled it off alone.
🤦🏼♂️ The year it all went wrong... (2024)
Following the massive success of 2023 I got carried away and ordered wayyy to much stock for 2024. I was riding on the Q4 high and over-spending like crazy since I had never seen so much money come in before. Lesson learned the hard way.
🤑 The Pivot (2025)
I personally started noticing big organic, viral brands go on downtrends and organic views converting worse and worse. So in the beginning of 2025 I decided to pursue B2B via. distributors and launching limited edition toys in collaboration with other viral creators to piggyback. It worked, we made money and covered last years losses and then some. I also got sued for the first time ever, aged 21.
🙉 Today (2026)
Today I am working on exciting new projects. I am now 22 years old now and am ever so grateful for the challenges and experience I have been able to garner at such an early age.
My projects
My projects
I’m 22. I’ve sold 70,000+ toys, built audiences in the millions, and viewers in the billions, and broken things along the way. I’m not here to tell a victory story. I’m here to build for the next 20 years.
I’m 22. I’ve sold 70,000+ toys, built audiences in the millions, and viewers in the billions, and broken things along the way. I’m not here to tell a victory story. I’m here to build for the next 20 years.
How I revived a 20+ year old product and sold 70.000+ units at 22.
Feb 4, 2026
12
min
AI is here: How I convinced millions of people with an AI-influencer.
Dec 31, 2025
8
min
I Don’t Bet on Products. I Bet on Attention.
Jan 15, 2026
8
min